SAMPLE – CREATING REPEAT BUSINESS – INCENTIVES FOR BUYING MORE – SALES LETTER
I think our publisher was an alchemist in an earlier life. He can turn virtually anything into gold, including your advertising budget! Here’s what he’s authorized me to offer you in our upcoming July Buyer’s Guide issue:
1. Inclusion of your logo on our special gatefold cover. That means our 200,000 regular readers and 45,000 bonus distribution music show attendees
will see your name on the front cover of the industry’s leading magazine!
2. A four-color product release in our magazine for any product you choose, giving you even more exposure, impact, and leads.
3. A four-color “As Advertised In Stereo Sound Magazine” blow-up of your regular ad for display in your booth.
That’s at least [AMOUNT] worth of free exposure that’s available to you as a 12x contract advertiser! You can earn those incentives by (a) expanding to a 12x contract for the balance of this year, or (b) committing to a 12x contract for next year.
Let us turn your advertising budget into pure gold by delivering the audience, the incentives, and the discounts that pay off in more sales and happier dealers. I’ll call you next week for confirmation.
Cordially,
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